Ali Ross is known as the guru of modern ski technique because he was teaching people to make more effective turns by using the edges of the ski long before carving skis were introduced. ‘The ski will turn you, if you learn how to use it,’ is the message.
Ali was born in the Highlands and started skiing relatively late, at eighteen. He soon achieved Trainer Qualification and left Scotland to join the prestigious Wengen Ski School. By a twist of fate, he met three Sunday Times journalists, Sir Harold Evans, Brian Jackman and Mark Ottaway, who were about to write a book on learning to ski. ‘Ali became the guiding light behind the best-seller We Learned to Ski’, says Brian.
A Channel 4 series and a Sunday Times column followed, along with more books and videos. Today, Ali and his wife Moira run Ali Ross Skiing Clinics, based in Tignes, France.
Ali Ross has a unique place in the world of ski Instruction, a position recognised by the Ski Club of Great Britain when they awarded him the Pery Medal for ‘services to the advancement of ski technique’.
Roger Corke is one of the most experience current affairs film makers in British television. He’s made dozens of films for award-winning series like the BBC’s Panorama, Channel 4’s Dispatches and ITV’s Tonight and World in Action. But he’s also a self-confessed skiing nut and it was a chance viewing of an old video made by Ali that brought them together.
‘My wife Lynn was the most scared skier in the world,’ says Roger. ‘She hadn’t skied a red run for ten years – not willingly, anyway. Then just before a recent skiing holiday, we watched this video Ali made about 20 years ago. Within one hour of arriving on the slopes again, Lynn was skiing down a red run, by using Ali’s simple techniques. The transformation was extraordinary. I contacted Ali and suggested we make a DVD and App together.”